BOOTH #1555

Contact Info:
Shane Estock
(P) 617 256 3940 (Media Only)
(F) 617.670.3940 (Orders Only)

Hip, new card line features tear-away front-cover for “reply-to-sender” fun

NEW YORK CITY (May 20, 2007) - U-ey™ Cards, are now available for purchase! The brain-child of Shane Estock, founder of Shanestock, LLC,  “U-ey” Cards is a play-on-words for the related slang term, U-ey, used for U-turns. The line of cards feature bold graphics and initiate interaction between the card sender and receiver through tear-away front-cover designs complete with witty puns and Q&A responses.

Inspired by the current populataion of time-challenged multi-taskers, the two-cards-in-one concept was created to facilitate a dialog, and open (or re-open) channels of communication, friendship and even romance. Interest is piqued by people who both send and receive the card due to:

    • The “boomerang effect” - replies are encouraged in a fun and easy way; option to even self-   address and stamp the return portion prior to sending
    • Familiar stylized graphics, slogans and emoticons used in the e-mail world capture attention of computer and non-computer types alike
  • The idea that their “someone special” may finally send a note back
  • U-ey is something unexpected and novel

Guys will like them! Remember the “Seinfeld” episode where Jerry got in trouble for throwing out a card from his girlfriend, Kristin? Don't fret; just send it back!

“In the midst of a world in which we communicate rapidly and mostly electronically, there is still something fun, exciting and oh so personal about sending and receiving a card in the mail,” said Shane Estock, founder of U-ey Cards. “And I want to promote in a contemporary way reciprocating that good feeling by sending something back to the person who first thought of you.”

U-ey Cards will make its trade show debut at the National Stationery Show (NSS) New York City, May 20 to 23, 2007 at the Jacob Javits Center. The entire line, which includes friendship, romance, birthday and holiday cards, will be featured at Booth #1555.
U-ey Cards will also be part of two important features of the NSS show, Operation Heartfelt Thanks and Operation Caring Connection - programs that provide greeting cards to our service men and women and their loved ones.

About U-ey™ Cards
The U-ey Card has been designed and created by Shane Estock, who has been a professional in the design and advertising business for more years than she cares to disclose. From her start as a partner at Images, The Advertising Group in Savannah, Georgia, to working on brand identity and collateral design for Reebok, Dell™ and Sega®, she has always kept an eye on the greeting card industry and ideas in her heart and head.

U-ey Cards can currently be found at retailers in Alabama, Arizona, Colorado, Massachusetts, Michigan and Wisconsin. In May 2007 the line will be available for sale via Internet at Notepolish.com, an innovative on-line stationery store featured in Oprah's O Magazine in February 2007. Suggested retail price per card is three-dollars.